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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Betriebswirtschaft This is Social Media. Tweet, blog, link and post your way to business success
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This is Social Media. Tweet, blog, link and post your way to business success
Guy Clapperton (Taschenbuch, Englisch)
★★★★★
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Beschreibung
*UPDATED FOR 2011. Including new info on mobile devices, new platforms and location based social networking.* Anyone in business can use social media to increase brand awareness, customer loyalty and sales. This is Social Media shows you how.
You might already be social networking on Facebook, or even microblogging on Twitter. One thing's for sure though; you're too busy to muck about on these… sites all day, not really knowing how to get any decent play out of them. You're looking for profitability, not gimmicks.
Many organizations, large and small, are using social media and social networking to build robust communities of followers, stay ahead of the competition and increase profits. Are you missing a trick?
This is the definitive guide to using the whole spectrum of social media in an efficient and measurable way in order to market your business. It covers Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and much, much more. Each site is assessed not as an end in itself but as means of delivering a business result.
With simple, practical steps, real life examples and quick definitions to explain the jargon, you'll soon understand the world of social media and have access to a range of social networking tactics that will help you reach new customers and clients, as well as get your existing ones to do more business with you. Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Sprache
Englisch
EAN
9781906465704
Herausgeber
John Wiley & Sons
Autor
Guy Clapperton
Seitenanzahl
216
Auflage
1
Einbandart
Taschenbuch
Inhaltsverzeichnis
Preface.
Introduction: The backdrop to social networking.
Chapter 1: One size won't fi t all: Indentifying your business needs.
Chapter 2: Your business as the recipient of social media.
Chapter 3: A who's who of social media.
Blogger.
Delicious/Digg/StumbleUpon.
Ecademy.
Facebook.
Flickr.
Foursquare.
LinkedIn.
MySpace.
Picasa.
Plaxo.
Quora.
Twitter.
Wikipedia.
YouTube.
Chapter 4: Where will people fi nd you? How to get the most from search engines.
Chapter 5: The joy of text: Text only interaction.
Chapter 6: Why don't we do it on the road? Social networking goes mobile.
Chapter 7: Come together: Incorporating social networking into a business plan.
Chapter 8: Where is this going?
List of definitions in this book.
Höhe
210 mm
Breite
1.7 cm
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