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Bücher Englische Bücher Wissen & Bildung Sozialwissenschaft, Recht, Wirtschaft Wirtschaft Werbung & Marketing The Contrarian Effect. Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
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The Contrarian Effect. Why It Pays (Big) to Take Typical Sales Advice and Do the Opposite
Michael Port, Elizabeth Marshall (Gebundene Ausgabe, Englisch)
★★★★★
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Beschreibung
"I've made a career out of challenging conventional sales wisdom, and I can tell you that very few writers have done this effectively. It's not demolition that's hard; anyone can say that everything you've ever read is wrong. The trick is building something better in its place. The Contrarian Effect does this well. It's filled with true stories about what works and what doesn't. It's fun to read… and will challenge your thinking."
-Neil Rackham, author of SPIN Selling
The Contrarian Effect is not for wimps.
If you're one of those Neanderthal salespeople who doesn't want to adapt to the changing times, buy one of those books that will tell you what you want to hear rather than what you need to hear. Certainly don't buy this book. It could make you uncomfortable. It could suggest you change the entire way you and your organization approach selling. But, if you do buy this book, you'll make more money and you'll even be more popular. Plus, you'll be a better salesperson-and person-for it. 5,10 €
Gebundene Ausgabe | Sehr gut
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Technische Daten
Sprache
Englisch
EAN
9780470237908
Herausgeber
John Wiley & Sons
Autor
Michael Port, Elizabeth Marshall
Seitenanzahl
176
Einbandart
Gebundene Ausgabe
Inhaltsverzeichnis
Acknowledgments.
Introduction.
From the Old World to the New.
Section 1: Two Left Feet.
Typical Tactics Are Out of Sync with the Market.
Section 2: Center of the Universe.
Typical Tactics Are Focused on the Wrong Person.
Section 3: One-Night Stand.
Typical Tactics Damage Relationships and Long-Term Potential.
Section 4: May Cause Headaches, Dizziness, and Internal Bleeding.
Typical Tactics Harm Reputations and Create Unintended Consequences.
Contrarian Primer.
Pendulum Swing.
References.
About the Authors.
Index.
Höhe
181 mm
Breite
13.6 cm
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