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Bücher Englische Bücher Sachbücher Politik, Gesellschaft, Wirtschaft Betriebswirtschaft & Unternehmen Business Development For Dummies
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Business Development For Dummies
Anna Kennedy (Taschenbuch, Englisch)
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Beschreibung
Growing a small business requires more than just sales
Business Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer… nurturing and management. It's not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You'll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can't just "hire a sales guy" and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers - it's about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
* Learn the core concepts of business development, and how it differs from sales
* Build a practical, step-by-step business development strategy
* Incorporate marketing, sales, and customer management in general planning
* Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily - not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick - Business Development For Dummies shows you how. 25,00 €
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Technische Daten
Erscheinungsdatum
06.03.2015
Sprache
Englisch
EAN
9781118962718
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Anna Kennedy
Seitenanzahl
424
Einbandart
Taschenbuch
Einbandart Details
Trade Paperback (US)
Autorenporträt
Anna Kennedy has almost twenty years' experience in business development and leadership with small/medium professional services companies. She also has on-the-ground experience in growing organizations, most recently in her own company, Rain Makers.
Schlagwörter
Business & Management, Business & Management Special Topics, Geschäftsfeldentwicklung, Klein- u. mittelständische Unternehmen u. Existenzgründung, Klein- und Mittelbetrieb, Management, Marketing, Marketing & Sales, Marketing u. Vertrieb, Small Business & Entrepreneurship, Spezialthemen Wirtschaft u. Management, Wirtschaft u. Management
Thema-Inhalt
KJ - Betriebswirtschaft und Management
Höhe
235 mm
Breite
18.7 cm
Hersteller: John Wiley & Sons, Boschstrasse 12, Weinheim, Deutschland, 69469, product_safety@wiley.com, Wiley-VCH GmbH
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