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Bücher Englische Bücher Wissen & Bildung Naturwissenschaft, Medizin, Informatik, Technik Informatik & EDV Allg. & Lexika WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
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WEBKDD 2001 - Mining Web Log Data Across All Customers Touch Points
(Taschenbuch, Englisch)
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Beschreibung
WorkshopTheme The ease and speed with which business transactions can be carried out over the Web has been a key driving force in the rapid growth of electronic commerce. In addition, customer interactions, including personalized content, e-mail c- paigns, and online feedback provide new channels of communication that were not previously available or were very ine?cient. The Web presents a key… driving force in the rapid growth of electronic c- merceandanewchannelforcontentproviders.Knowledgeaboutthecustomeris fundamental for the establishment of viable e-commerce solutions. Rich web logs provide companies with data about their customers and prospective customers, allowing micro-segmentation and personalized interactions. Customer acqui- tion costs in the hundreds of dollars per customer are common, justifying heavy emphasis on correct targeting. Once customers are acquired, customer retention becomes the target. Retention through customer satisfaction and loyalty can be greatly improved by acquiring and exploiting knowledge about these customers and their needs. Althoughweblogsarethesourceforvaluableknowledgepatterns,oneshould keep in mind that the Web is only one of the interaction channels between a company and its customers. Data obtained from conventional channels provide invaluable knowledge on existing market segments, while mobile communication adds further customer groups. In response, companies are beginning to integrate multiple sources of data including web, wireless, call centers, and brick-a- mortar store data into a single data warehouse that provides a multifaceted view of their customers, their preferences, interests, and expectations. 53,49 €
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Technische Daten
Erscheinungsdatum
19.07.2002
Sprache
Englisch
EAN
9783540439691
Herausgeber
Springer Berlin
Serien- oder Bandtitel
Lecture Notes in Artificial Intelligence
Sonderedition
Nein
Seitenanzahl
166
Einbandart
Taschenbuch
Buch Untertitel
Third International Workshop, San Francisco, CA, USA, August 26, 2001, Revised Papers
Schlagwörter
Association Rule Mining, Cisco, Cluster Analysis, Customer Management, Data Mining, E-Commerce, Internet Data Mining, Navigation Patterns, Recommender Services, Web Site Personalization, Web Usage Analysis, Web User Profiling, modeling, recommender system
Thema-Inhalt
UY - Informatik
UMB - Algorithmen und Datenstrukturen
GPF - Informationstheorie
UYM - Computermodellierung und -simulation
UYQ - Künstliche Intelligenz
UN - Datenbanken
UNH - Informationsrückgewinnung, Information Retrieval
UND - Data Warehousing
Höhe
235 mm
Breite
15.5 cm
Transparenz & Sicherheit
Hersteller: Springer, Europaplatz 3, Heidelberg, Deutschland, 69115, ProductSafety@springernature.com, Springer Nature Customer Service Center GmbH
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