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Web Marketing All-in-One Desk Reference For Dummies
John Arnold (Taschenbuch, Englisch)
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Beschreibung
Everyone's doing it -- Web marketing, that is. Building an online presence is vital to your business, and if you're looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies.
These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover:
* Establishing a Web Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
20.03.2009
Sprache
Englisch
EAN
9780470413982
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
John Arnold
Seitenanzahl
936
Auflage
1
Einbandart
Taschenbuch
Autorenporträt
John Arnold is the author of E-Mail Marketing For Dummies and director of Constant Contact University. Ian Lurie is President of Portent Interactive. Marty Dickinson is an independent Web entrepreneur. Elizabeth Marsten is a Pay Per Click expert with Portent Interactive. Michael Becker is Executive Vice President of iLoop Mobile.
Schlagwörter
Marketing
Inhaltsverzeichnis
Introduction.
Book I: Web Presence.
Chapter 1: Internet Business Basics.
Chapter 2: Making Money Online.
Chapter 3: Designing to Sell.
Chapter 4: Creating and Connecting Multiple Web Sites.
Chapter 5: Creating Exceptional Copy That Sells.
Chapter 6: Encouraging Communication.
Chapter 7: Getting Help with Your Web Presence.
Book II: Search Engine Optimization.
Chapter 1: Getting Ready for SEO.
Chapter 2: Choosing the Right Keywords.
Chapter 3: Eliminating Search Engine Roadblocks.
Chapter 4: Making Search Engines Love Your Site.
Chapter 5: Understanding Blended Search.
Chapter 6: Writing Great Copy for Search Engines (And Readers!)
Chapter 7: Building Link Love.
Chapter 8: Analyzing Your Results.
Chapter 9: Hiring an SEO Professional.
Book III: Web Analytics.
Chapter 1: Setting Your Conversion Goals.
Chapter 2: Tracking Traffi c Volumes.
Chapter 3: Measuring Your Best Referrers.
Chapter 4: Measuring Visit Quality.
Chapter 5: Using Conversion Goals.
Chapter 6: Using Goal Funnels.
Book IV: Online Advertising and Pay Per Click.
Chapter 1: Grasping PPC Methods.
Chapter 2: Combining PPC and Search Engines.
Chapter 3: Making Keyword Lists That Sell.
Chapter 4: Writing Ads That Earn Clicks and Pay You Back.
Chapter 5: Budgeting and Bidding on Keywords.
Chapter 6: Legally Speaking: PPC and the Law.
Chapter 7: Using Tools, Tips, and Tricks of the Trade.
Book V: E-Mail Marketing.
Chapter 1: Adding E-Mail to a Web Marketing Strategy.
Chapter 2: Becoming a Trusted Sender.
Chapter 3: Building a Quality E-Mail List.
Chapter 4: Constructing an Effective Marketing E-Mail.
Chapter 5: Making Your E-Mail Content Valuable.
Chapter 6: Tracking Your E-Mail Campaign Results.
Chapter 7: Maximizing E-Mail Deliverability.
Book VI: Blogging and Podcasting.
Chapter 1: Picking Your Blog Topic.
Chapter 2: Getting Yer Blog On.
Chapter 3: Writing Like a Blogger.
Chapter 4:Tracking Other Blogs.
Chapter 5: Getting Involved on Other Blogs.
Chapter 6: Promoting Your Posts.
Chapter 7: Introducing Podcasting.
Book VII: Social Media Marketing.
Chapter 1: Understanding Social Media.
Chapter 2: Creating Your Social Media Desktop.
Chapter 3: Creating Your Social Media Plan.
Chapter 4: Navigating Top Social Media Sites.
Chapter 5: Building Your Network.
Chapter 6: Creating a Winning Social Media Campaign.
Book VIII: Mobile Marketing.
Chapter 1: Getting Started with Mobile Marketing.
Chapter 2: Planning a Mobile Marketing Campaign.
Chapter 3: Running Mobile Communication Campaigns.
Chapter 4: Launching a Mobile Advertising Campaign.
Chapter 5: Delivering Valuable Mobile Content.
Chapter 6: Getting Paid for Your Mobile Marketing Efforts.
Chapter 7: Tracking a Mobile Marketing Campaign.
Index.
Höhe
236 mm
Breite
18.7 cm
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