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Facebook Marketing All-in-One For Dummies
Amy Porterfield (Taschenbuch, Englisch)
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Beschreibung
Great new edition covers what you need to know for successful Facebook marketing
Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook Dieses Produkt haben wir gerade leider nicht auf Lager.
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Technische Daten
Erscheinungsdatum
19.12.2012
Sprache
Englisch
EAN
9781118466780
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Amy Porterfield
Seitenanzahl
696
Auflage
2
Einbandart
Taschenbuch
Autorenporträt
Amy Porterfield is a social media strategist who helps clients maximize the marketing power of social media.
Phyllis Khare is a keynote speaker and trainer with Five Star Speakers and in-demand strategist for social media marketing.
Andrea Vahl is the community manager for Social Media Examiner, the largest online social media magazine.
Schlagwörter
Social Marketing, Social Media
Inhaltsverzeichnis
Introduction 1
Book I: Joining the Facebook Marketing Revolution 7
Chapter 1: Exploring Facebook Marketing 9
Chapter 2: Creating Your Facebook Marketing Plan 27
Book II: Claiming Your Presence on Facebook 57
Chapter 1: Understanding Facebook Pages and Personal Accounts 59
Chapter 2: Creating Your Business Page 77
Chapter 3: Administering Your Facebook Business Page 111
Chapter 4: Arranging What Your Visitors See 141
Chapter 5: Using Your Personal Profile to Support Your Business 155
Book III: Adding the Basics to Your Facebook Page 171
Chapter 1: Posting to Your Page 173
Chapter 2: Facebook Apps 101 197
Chapter 3: Importing Your Blog Posts into Your Facebook Page 207
Chapter 4: Connecting Your Page to Twitter 229
Chapter 5: The Fine Print: Legal and Other Considerations 245
Book IV: Building, Engaging, Retaining, and Selling to Your Community 253
Chapter 1: Building Visibility for Your Page 255
Chapter 2: Engaging and Retaining Your Community 281
Chapter 3: Better Engagement with the Help of Facebook Like Links and Buttons 299
Chapter 4: Expanding Your E-Commerce Products and Services to Facebook 311
Chapter 5: Building Visibility for Your Personal Profile 325
Book V: Understanding Facebook Applications 335
Chapter 1: Customizing Your Page with Facebook Apps 337
Chapter 2: Using iFrame Apps to Create Custom Tabs 357
Book VI: Making Facebook Come Alive with Events and Contests 379
Chapter 1: Creating Facebook Events 381
Chapter 2: Building Excitement with a Contest 401
Chapter 3: Using Third-Party Contest Applications 413
Chapter 4: Promoting Your Contest and Analyzing the Results 441
Book VII: Advanced Facebook Marketing Tactics 459
Chapter 1: An Introduction to Advanced Facebook Marketing 461
Chapter 2: Marketing with Facebook Social Plug-ins 479
Chapter 3: Discovering Live Video Streaming on Facebook 501
Chapter 4: Stepping Out with Facebook Places and Facebook Deals 515
Book VIII: Facebook Advertising 533
Chapter 1: Advertising in Facebook 535
Chapter 2: Creating a Facebook Ad 555
Chapter 3: Testing, Measuring, and Modifying Your Ad 581
Book IX: Measuring, Monitoring, and Analyzing 601
Chapter 1: Setting Realistic Targets to Identify Success 603
Chapter 2: Exploring Facebook Insights 619
Chapter 3: Using Third-Party Monitoring Tools and Analyzing Results 635
Index 651
Höhe
190 mm
Breite
13 cm
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