Derzeit nicht verfügbar
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Online Community Management For Dummies
Deborah Ng (Taschenbuch, Englisch)
Keine Bewertungen vorhanden
Optischer Zustand
Beschreibung
Learn to manage, grow, and communicate with your online community
Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide Dieses Produkt haben wir gerade leider nicht auf Lager.
Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
Der Umwelt zuliebe
Technische Daten
Erscheinungsdatum
09.12.2011
Sprache
Englisch
EAN
9781118099179
Herausgeber
John Wiley & Sons
Sonderedition
Nein
Autor
Deborah Ng
Seitenanzahl
336
Einbandart
Taschenbuch
Autorenporträt
Deborah Ng is a professional blogger, community manager, and social media enthusiast who grew her little writing blog into the number one online community for freelance writers before selling in 2010. She's the former community manager for several online brands, and when she's not sharing on one of the social networks, she can be found in her current role as Conference Director for BlogWorld and New Media Expo.
Schlagwörter
Allg. Internet, Computer-Ratgeber, End-User Computing, Internet, Internet General
Thema-Inhalt
UDB - Internet Guides und Onlinedienste
Inhaltsverzeichnis
Introduction 1
Part I: The Basics of Online Community Management 7
Chapter 1: Fostering an Online Community 9
Chapter 2: What You Have to Know about Online Communities 31
Part II: Embracing the Community Manager's Role 47
Chapter 3: Becoming an Online Community Manager 49
Chapter 4: Establishing Community Policies and Guidelines 75
Part III: Building a Productive Online Community 111
Chapter 5: Getting Started with Your Online Community 113
Chapter 6: Communicating with Your Community 125
Chapter 7: Listening to Your Community 145
Chapter 8: Building Kids' Communities 167
Part IV: Growing Your Community 177
Chapter 9: Welcoming New Members 179
Chapter 10: Encouraging Community Interaction and Involvement 193
Chapter 11: Attracting More People to Your Website 203
Part V: Assessing the Health of Your Community 217
Chapter 12: Evaluating Community Participation 219
Chapter 13: Paying Attention to the Numbers 231
Chapter 14: Making Decisions Based on Your Findings 243
Part VI: Taking Your Community Offline 249
Chapter 15: Fostering Community Growth with Offl ine Activity 251
Chapter 16: Hosting Meetups and Tweetups 261
Part VII: The Part of Tens 273
Chapter 17: Ten Essential Community Manager Tasks 275
Chapter 18: Ten Must-Have Skills for Community Managers 281
Chapter 19: Ten Best Practices of a Community Manager 289
Index 297
Höhe
236 mm
Breite
18.7 cm
-.-
Leider noch keine Bewertungen
Leider noch keine Bewertungen
Sicher bei rebuy kaufen
Schreib die erste Bewertung für dieses Produkt!
Wenn du eine Bewertung für dieses Produkt schreibst, hilfst du allen Kund:innen, die noch überlegen, ob sie das Produkt kaufen wollen. Vielen Dank, dass du mitmachst!
Sicher bei rebuy kaufen