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Event Sponsorship
Bruce E. Skinner (Gebundene Ausgabe, Englisch)
★★★★★
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Optischer Zustand
Sichtbare Gebrauchsspuren auf einzelnen Seiten z. B. umfangreiche Markierungen/Notizen, ausgefranste Kanten des Buchumschlags, Wasserschäden, deutliche Verformung des gesamten Buches sowie größere Verschmutzungen durch mehrmaligem Gebrauch Könnte ein Mängelexemplar sein oder ein abweichendes Cover haben (z. B. Clubausgaben) Gut für den Eigenbedarf geeignet
Beschreibung
State-of-the-art methods for finding, securing, and retaining the best corporate sponsors
The authoritative guide to creating and closing deals with irresistible ROIs
Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits,… and much more. This hands-on resource presents successful strategies and tools for staying competitive in today's market by offering corporate sponsors the highest return possible on their investment. Leading experts give real-world advice for researching and targeting prospective companies, developing a sponsorship marketing plan, creating an effective proposal, selling the sponsorship, and negotiating a deal.
Learn how to bring increased sponsorship dollars to any event by:
* Placing value on sponsorships
* Expanding the value of a sponsor
* Creating the best image for an event
* Networking with other event professionals worldwide
With complete coverage including case studies, legal issues, the Internet, the sophisticated corporate customer, non-sports sponsorship opportunities, and an international view of sponsorship, Event Sponsorship is a powerful tool for event managers and other event professionals.
THE WILEY EVENT MANAGEMENT SERIES-Series Editor, Dr. Joe Goldblatt, CSEP
THE WILEY EVENT MANAGEMENT SERIES provides professionals with the essential knowledge and cutting-edge tools they need to excel in one of the most exciting and rapidly growing sectors of the hospitality and tourism industry. Written by recognized experts in the field, the volumes in the series cover the research, design, planning, coordination, and evaluation methods as well as specialized areas of event management. 2,59 €
Gebundene Ausgabe | Gut
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Handgeprüfte Gebrauchtware
Bis zu 50 % günstiger als neu
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Technische Daten
Erscheinungsdatum
01.01.2002
Sprache
Englisch
EAN
9780471126010
Herausgeber
John Wiley & Sons
Serien- oder Bandtitel
The Wiley Event Management Series
Sonderedition
Nein
Autor
Bruce E. Skinner
Seitenanzahl
320
Einbandart
Gebundene Ausgabe
Autorenporträt
BRUCE E. SKINNER, CFE, is former president of the International Festivals and Events Association (IFEA), the largest professional association for festivals and special events in the world, and Director of the Fiesta Bowl in Phoenix, Arizona.
VLADIMIR RUKAVINA, CFE, is General Manager of Narodni Dom Cultural Center, Maribor, Slovenia, and President and CEO of the International Festival of Lent.
-.-
★★★★★
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