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Gebrauchte Bücher von Day, Reibstein, Day, George S bei rebuy
… GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.
… GEORGE S. DAY, PhD, is a marketing professor at The Wharton School. He is widely recognized as the father of market-driven strategy.
DAVID J. REIBSTEIN, PhD, is a marketing professor at The Wharton School. He is the leading scholar in the field of competitive marketing strategy.
Wharton on Dynamic Competitive Strategy
★★★★★
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