… H. Y. Story is an independent consultant. She started her career in brand management at Landor Associates of WPP. She later became the office lead strategist and Strategy Director of Siegel + Gale, an Omnicom brand consulting firm. After serving clients such as Hewlett Packard Enterprise, Dell, P&G, Rotary Institute, J.Crew, she left the agency business to focus on methodology innovation and a new type of brand consulting, as introduced in this book.
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