… Jon Westfall is an award-winning professor, published author, and practicing cognitive scientist. He teaches a variety of courses in psychology, from introduction to psychology to upper-level seminars. His current research focuses on the variables that influence economic and consumer finance decisions, and the retention of college students. With applications to both psychology and marketing, his work finds an intersection between basic and applied science. His current appointment is as an assistant professor of psychology, coordinator of the first year seminar program, and coordinator of the Okra Scholars program at Delta State University. Previously he was a visiting assistant professor at Centenary College of Louisiana, and the associate director for research and technology at the Center for Decision Sciences, a center within Columbia Business School at Columbia University in New York City. He now maintains a role with Columbia as a research affiliate and technology consultant.
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