… The Authors: Ruth Massingill is a professional communicator as well as a faculty member at Sam Houston State University in Texas. She regularly presents papers on communications topics at national and international conferences. She holds an M.A. in public relations from the University of Wyoming and is currently working toward a Ph.D. in social marketing from the University of Teesside in Middlesbrough, England. Ardyth Broadrick Sohn is Professor and Director of the Hank Greenspun School of Journalism and Media Studies at the University of Nevada-Las Vegas. She is the author or co-author of over a dozen books and chapters focused on media management and media agenda setting. She held a Fulbright Award in Ukraine and has been on the faculty at the University of Colorado, Butler University, and Ball State University.
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